Podcast Tracking
Field–Tested, Naturally Organic Podcast Tracking.
PodTractor™ is the industry's first comprehensive, hosted podcast tracking system. And it handles like a dream. With Podtractor™ you can:
Get an edge over your competitors by tracking data rather than “gut feelings.”
Currently, there’s nothing else on the market like PodTractor – no comprehensive, non–invasive way to look at the performance of podcasts over time, in the major directories, by episode and series. While you’re tracking every download and subscription, your competitors are relying on the limited, sometimes self–serving information available from the directories. Who do you think wins in that scenario?
Keep management and important stakeholders informed, minimize second–guessing
Finally, you can report with confidence the number and trends of listeners to your podcasts and offer authoritative answers that can reinforce your efforts to date and map a direction for the future.
Refine your keyword strategy to attract a larger, preferred listening audience
PodTractor™lets you know what keywords people used to find your podcasts. You can also compare your keyword performance to competitors in some of the major podcast directories. This should help you optimize your podcasts and integrate them into your overall online keyword marketing strategy.
Make your podcast available where prospects are seeking information by optimizing your podcast for search.
Tracking is a critical component of any search marketing campaign. PodTractor™ helps build effective natural and paid search campaigns whenever podcasting is in the mix.
Time your promotions to maximize your marketing impact
Once you know when and where someone is downloading your podcast, you can coordinate your other marketing efforts accordingly. The more they see and hear you during the buying cycle, the more likely they’ll be thinking about you at decision time.
Consolidate your online marketing tracking in one place for greater consistency and accountability
Oneupweb, a respected leader in online marketing with its user–friendly ROI Trax® tracking technology, has developed PodTractor™ to provide the same easy–to–read and apply philosophy. When used in tandem these allow marketers to analyze, and adjust their efforts for greater effectiveness.
Save time and costly duplication
Through experienced single–source production, hosting and tracking of your podcasts, you’re guaranteed a marketing partner with full command of your “big picture”. Fewer calls and better communication mean a more effective podcast marketing effort that will reverberate through a variety of channels.
PodGarden
a division of Oneupweb, develops a customized plan, using the right mix of these services to meet a business’ unique objectives.
PodTractor Enterprise
Podcast tracking service developed specifically for large volume podcast producers
Find out what your company’s podcasting plan could be by contacting us.
Oneupweb has been building businesses and relationships through results-driven online marketing and
creative thinking for more than a decade.