Podcast Importance

Is podcasting big or just trendy?

Consider This:
  • It is projected that by 2013, 37.6 million people will download podcasts each month.*
  • US ad spending on podcast-related advertising is expected to rise to $435 million by 2012.*
  • As of April 2009, 59,230 podcasts were being tracked at podcastalley.com.**
  • 69% of the people who download podcasts listen or view them on their computer rather than a podcast-capable portable MP3 player.***
  • The Queen of England started podcasting in 2006.
  • US Internet users viewed 13.1 billion online videos in February 2009.****

* eMarketer, ** podcastalley.com, *** Arbitron, ****Comscore

Podcasting Clients We've Served:
Mayflower Podcast
Accenture Podcast
Spring-Green Podcast
Lincoln Tech Podcast
BearingPoint Podcast
Bluegrass Podcast

Find out how to start podcasting for your company?

Contact Podgarden.

Podcast Growth
Podcasts continue to grow in number and popularity.


Podcast Audience

Podcast consumers comprise a highly attractive target audience.

Podcast Audience (Enlarge charts)

 

Podcasting vs.
Traditional Media

Podcasting is an appealing and necessary component to any media plan.

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