Podcast Importance
Is podcasting big or just trendy?
Consider This:
- Approximately 10 million podcasts were downloaded in 2006.*
- In 2006, there was a 71 percent increase in downloads in just 6 months.**
- An 18-fold increase in usage is projected by 2010.***
- $80 million was spent in advertising in 2006 and $300 million is projected by 2010.**
- 20 percent-plus of Americans have podcast-capable portable MP3 players.**
- Apple's iPod is Amazon's Best of 2006 electronic device.****
- The Queen of England started podcasting in 2006.
* eMarketer,
** Pew Research,
*** Forrester Research,
****Amazon.com
Are businesses podcasting? Here are just a few brands that do:
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Find out how to start podcasting for your company?
Podcast Growth
Podcasts continue to grow in number and popularity.
Podcast Audience
Podcast consumers comprise a highly attractive target audience.
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Podcasting vs.
Traditional Media
Podcasting is an appealing and necessary component to any media plan.
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Oneupweb has been building businesses and relationships through results-driven online marketing and
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Oneupweb has been building businesses and relationships through results-driven online marketing and
creative thinking for more than a decade.