Podcast Importance
Is podcasting big or just trendy?
Consider This:
- It is projected that by 2013, 37.6 million people will download podcasts each month.*
- US ad spending on podcast-related advertising is expected to rise to $435 million by 2012.*
- As of April 2009, 59,230 podcasts were being tracked at podcastalley.com.**
- 69% of the people who download podcasts listen or view them on their computer rather than a podcast-capable portable MP3 player.***
- The Queen of England started podcasting in 2006.
- US Internet users viewed 13.1 billion online videos in February 2009.****
* eMarketer,
** podcastalley.com,
*** Arbitron,
****Comscore
Podcasting Clients We've Served:
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Find out how to start podcasting for your company?
Podcast Growth
Podcasts continue to grow in number and popularity.
Podcast Audience
Podcast consumers comprise a highly attractive target audience.
(Enlarge charts)
Podcasting vs.
Traditional Media
Podcasting is an appealing and necessary component to any media plan.
SEO :: PPC :: SOCIAL MEDIA :: ANALYTICS :: MEDIA PLANNING :: PODCASTING :: 877.568.7477 ONEUPWEB.COM
Oneupweb has been building businesses and relationships through results-driven online marketing and
creative thinking for more than a dozen years.
Oneupweb has been building businesses and relationships through results-driven online marketing and
creative thinking for more than a dozen years.