Reasons to Podcast or When is
Podcasting Right for Your Business?
How big is podcasting?
Radio research firm Bridge Ratings estimates that 9 million people will listen to a podcast this year. Podcast-related businesses are popping up everywhere. According to Dow Jones' VentureOne, more than $40 million has been invested in the sector in the last two years alone.
So, what's the best way you can put this medium to work for you? No two organizations will approach the medium the same way. And there's hardly a wrong answer. Within a company's podcasting plan, there may even be different target audiences, requiring different approaches. After all, investors in Acme sporting goods probably don't want to listen to a surfer talk about the financial restructuring any more than surf board buyers want to hear product features from the CFO.
Reasons to Podcast:
- Educate an audience on an issue and make advocates for your position
- Record your white papers and articles for commuters
- Position your company with an audio personality or brand
- Establish an ongoing relationship with prospects and current clients
- Position your company as an industry thought leader
- Keep your company in front of a prospect so that you're top of mind when they are ready to buy
- Provide a forum to update products and services after the sale
- Give them a communication they can share with others
- Reach a wide audience of investors with the vision for corporate growth
- Help prospects understand the research and development behind your product line
- Recruit new employees with testimonials from current staff
- Launch new products and services to your distribution network (wholesale, retail, etc.)
- Reposition your brand faster leveraging the cachet of an established podcast
- Support your public relations with podcast interviews
- Reach an interested audience in a highly personal way
- Train an audience:
- How to use and/or maintain a product or service
- How to sell a product or service (internal or for your distribution network)
- Speak in–depth and position your company staff as experts to media, investors, opinion leaders and your business partners, or even internal audiences like sales people and retailers
What's important to any and all podcasts, regardless of topic, voice talent or target audience, is to take full advantage of the medium and maximize the promotion opportunities. And we'd like to help your company do that; contact us to discover what opportunities your company has.
PodGarden Library
Learn more about podcasting in PodGarden's library of white papers, posters, articles, podcasts and other resources.
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