PodGarden™ Podcasting vs. Traditional Media
Investing in podcasting makes sense.
Media is in a period of exponential change, and major advertisers are concerned about their perceived decline in TV advertising effectiveness, as well as that of other traditional outlets. However, increased comfort levels, growth in rich media & video, creative units, key-word search, better audience information and behavioral targeting will continue to spur growth and interest in online advertising, marketing and promotional vehicles—such as podcasting.
Podcasting is innovative and effective. Consider the comparative landscape…
| Source | Frequency | Reach | Production Cost | Media Cost | Targeting | Longevity |
|---|---|---|---|---|---|---|
| Podcasting | Excellent | Excellent | Flexible | Flexible | Excellent | Excellent |
| Television | Poor-Fair | Excellent | Expensive | Expensive | Fair | Poor |
| Radio | Fair-Excellent | Fair-Good | Flexible | Flexible | Good | Poor |
| Magazine | Poor | Poor-Fair | Mod. Expensive | Expensive | Good-Excellent | Fair |
| Newspaper | Poor-fair | Fair-Good | Inexpensive | Mod. Expensive | Fair | Fair |
| Out of Home | Poor | Fair | Mod. Expensive | Mod. Expensive | Poor | Fair |
View a more extensive side-by-side comparision of how podcasting relates to.traditional media.
PodGarden podcasts share virtually ALL of the advantages, with few of the disadvantages when compared to traditional media.
And how does PodGarden dispel the perceived disadvantages of podcasting?
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A new online innovation
- Podcasting combines virtually all traditional media in one package—TV, radio, print and portability. It’s all of the above and better. Oneupweb, the parent company of PodGarden, was at the forefront of SEO/SEM in the late 1990s when doubt and skepticism abounded in this new, burgeoning arena. We believe in podcasting. And our track record speaks for itself.
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High cost potential
- In comparison to other outlets, podcasting out of pocket is very appealing and the benefits are in league with the traditional giants. PodGarden services are attainable for a multitude of businesses.
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Lack of historical ROI measures
- No longer the case with PodGarden’s PodTractor™. We track podcast audiences thoroughly, effectively and unobtrusively. You won’t find more accurate, readily accessible and actionable data with traditional advertising media.
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Production commitment
- PodGarden keeps it simple by handling any and all technical complexities—including the entire development, production and promotion process—so you can enjoy the finished product and reap the rewards.
So when considering podcasting, keep in mind…
- TV and radio advertising are fleeting—podcasting remains live and accessible potentially forever.
- Demand for TV is gradually diminishing due to declining effectiveness—more is being invested in new media. (Top consultant, McKinsey, has analyzed existing data and concluded that only 12% of TV advertising will be effective by 2010.)
- Even with the economic recovery and a surge in 2004/2005 ad spending, radio continued to have low to no growth in 2004, 2005 and 2006—an election year.
- Hundreds of radio stations are supplementing soft revenues and declining audience with podcasting and other online innovations.
- Magazines will increase rates without regard to supply & demand conditions—even if they lose circulation.
- Projected newspaper revenue increases in 2007 will be the direct result of their improved websites, featuring new innovations such as podcasting, and increased online advertising prices.
Could podcasting be important to your company?
PodGarden:
a division of Oneupweb, develops a customized plan, using the right mix of these services to meet a business’ unique objectives.
Find out what your company’s podcasting plan could be by contacting us.
Oneupweb has been building businesses and relationships through results-driven online marketing and
creative thinking for more than a decade.