PodGarden Library

Sharing A Wealth of Knowledge

We love podcasting. So we are sharing all we know about the opportunities, benefits and best practices of podcast production and tracking. Below you'll find several white papers, posters, articles, podcasts and other resources. Check back often, because this resource will continue to grow.

Other Resources

Now that you have a general idea about the opportunities, here’s more on how to put podcasting to work for you:

• Six Pack Survival Guides
• What’s the Big Deal About Podcasting and What Can It Mean to Your Bottom Line?
• Consider Podcasting
• Corporate Podcasting 101
• When is podcasting right for your business?
• Isn’t a Podcast Just Like Radio?
• Let's talk principles of optimizing podcasts…
• Oneupweb's Podcast Cycle Poster
• PodGarden™ Podcasting vs. Traditional Media

Oneupweb's One For The Money  Podcast

Episode 8 - The Slasher

The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immune. Investors and upper management are demanding accountability for every dollar spent. And those that can't provide adequate proof of performance are seeing the deepest cuts. Put simply, it's a potential bloodbath out there - as we'll soon discover in the latest episode of One for the Money, our ongoing podcast drama series.

Episode 7 - Social Suicide

The new VP of Sales and Marketing at a data processing company specializing in the industrial lubricant industry, finds himself reluctantly drawn into the social media marketing sphere by the company's long-time PR firm. When questionable photography and self-serving, phony posts start turning up on the company blog, the new VP finds himself on the defensive. Things only get worse when an embarrassing office party video reaches YouTube. Anyone who has ever launched a social media marketing campaign without a clear set of goals, a good plan and the resources to follow-through, will find a lot to identify with in this latest One for the Money episode.

Episode 6 - Useless Pain

In the 6th installment of One for the Money, an e-retailer specializing in exotic adventure foods faces some unhappy adventures with a dysfunctional website. As sales plummet, the company president — Bob, of Bwana Bob's Adventure Cuisine—encounters one site usability problem after another. The problems are magnified by the temporary unavailability of the overworked company webmaster. Anyone who's ever had their corporate website perform as it shouldn't needs to hear this podcast.

Episode 5 - Universal Chaos

An established online retailer learns some hard lessons about Google's new Universal Search protocols. The company suddenly finds its search positions and online reputation threatened by a techno punk band with a similar name. The band's aggressive promotions and eventual arrest generate massive viral buzz in multiple media formats, which lands them atop the Google results. The e-retailer's online sales drop as search positions fall under the weight of the band's notoriety. Anyone feeling secure about their well-established search positions, or those looking to create some lasting search presence, needs to listen to this podcast.

Episode 4 - Designs on Disaster

A growing company finds itself with an out-of-date website and some immediate opportunities to introduce new products to a waiting marketplace. Their choice for website redesign - a quick-fix, in-house solution, or professional outsourcing. They choose the quick fix, with an off-the-shelf CMS package and an in-house team of marketing irregulars. The results provide some costly lessons. Any business considering “minor” design changes to their website needs to listen to this One for the Money podcast episode.

Episode 3 - The Poisoned Podcast

A corporate directive has a CEO determined to get his company podcast up and running fast. He has two proposals: do it right with people who understand the medium, or do it fast and cheap with an internal team and minimal outsourcing. In this latest One for the Money episode, we learn the real costs of “fast and cheap” -- a required listen for anyone looking to begin podcasting corporately.

Episode 2 - The Paid Assassin

An eager new IT employee volunteers to run his employer's first paid search online advertising campaign. Without adequate experience and analytics, he misses the telltale signs of click fraud, while committing some common but expensive bidding errors. The results resurrect vivid memories for our professional analysts who have been in on the cleanup end of similar situations.

Episode 1 - The Dirty Little Secret

A mythical manufacturer discovers at its regular board meeting that a routine online search for their website turns up a multitude of trashy sites. The ensuing recriminations and eventual solutions cause a considerable shakeup in management . . . and fodder for lively discussion for our commentators.

Could podcasting be important to your company?

Additional Oneupweb Online Marketing Services

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