PodGarden Library
Pay-per-download
Similar to a pay-per-click ad campaign on a search engine, some companies offer auction models where advertisers upload commercials, content preferences and a bid for placement. As spots become available the auction house coordinates placing the commercials into the podcast. Advertisers pay only if a podcast is downloaded. The advertiser's ability to define placement in a particular podcast depends on the auction house's stable of podcasts and its willingness and abilities to target individual productions. See also Download Fraud.
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Oneupweb has been building businesses and relationships through results-driven online marketing and
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Oneupweb has been building businesses and relationships through results-driven online marketing and
creative thinking for more than a decade.