PodGarden Library
Opinion Leader
Someone who has a reputation as an expert and can influence others' understandings on a subject. There may be opinion leaders in every group of a company's stakeholders. Often, podcast hosts are considered opinion leaders and communicating with them should be a part of a robust marketing and PR plan. See also Subject Matter Expert.
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Oneupweb has been building businesses and relationships through results-driven online marketing and
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Oneupweb has been building businesses and relationships through results-driven online marketing and
creative thinking for more than a decade.