PodGarden Library
Impression
Traditionally a TV advertising expression used to describe the number of times a person has the opportunity to see an ad; slang term is "eyeballs." Ads are often sold on a cost per 1,000 impressions, (abbreviated CPM). Podcast producers estimate audience size based on subscribers, erroneously equating subscriptions with impressions.
Related Links
SEO :: PPC :: SOCIAL MEDIA :: MEDIA PLANNING :: PODCASTING :: 877.568.7477 ONEUPWEB.COM
Oneupweb has been building businesses and relationships through results-driven online marketing and
creative thinking for more than a dozen years.
Oneupweb has been building businesses and relationships through results-driven online marketing and
creative thinking for more than a dozen years.