PodGarden Library
Impression
Traditionally a TV advertising expression used to describe the number of times a person has the opportunity to see an ad; slang term is "eyeballs." Ads are often sold on a cost per 1,000 impressions, (abbreviated CPM). Podcast producers estimate audience size based on subscribers, erroneously equating subscriptions with impressions.
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Oneupweb has been building businesses and relationships through results-driven online marketing and
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Oneupweb has been building businesses and relationships through results-driven online marketing and
creative thinking for more than a decade.