PodGarden Library

Commercial

Or advertisement, ad; similar to a traditional radio commercial with varying lengths of time from 10-second IDs or 30-second ads. Placement in a show also varies, but it is generally not recommended to run long commercials near the start of a show, when a listener will easily fast-forward through the intro and the commercial to get to the content. Entertainment value, brevity and relevance are vital for a commercial to succeed in this medium.


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