PodGarden FAQ

What are podcasts?

What constitutes a business podcast?

What will podcasting do for our business?

How does a podcast differ from streaming audio?

How does iTunes support podcasts?

Can a podcast feed be optimized?

What is an XML file?

Can a podcast be recorded over the phone?

Once a podcast is submitted, how long will it remain live?

How often can a business produce a new podcast episode?

What will happen if a podcast includes unauthorized copyrighted material?

How can my business use podcasting?

Is there an audience out there interested in listening to my business podcasts?

Why is podcasting right for my business?

How will we know we're successful?

Will my business be given enough time for the necessary internal routing and approval of podcast content?

What if my business doesn't currently have the time and resources internally to devote to podcast planning, production, analytics, etc.?

What's required of my company's IT department?

Do we have to host our podcast on PodGarden™ servers to use PodTractor™?

How much do PodGarden production, hosting and tracking services cost?

What are podcasts?

Podcasts are audio and/or video programs available for download over the internet much like an ongoing radio or TV show series. A podcast is typically formulated into a series of episodes that can be subscribed to via iTunes and various directories. In addition to computers, podcasts can be downloaded to iPods and other MP3s for on-demand, on-the-go listening.

Back to Top

What constitutes a business podcast?

A business podcast is produced by a business or organization seeking to communicate internally, with other businesses and/or potential consumers. PodGarden™ podcasts deliver professional audio and/or video content valued by listeners within a related industry.

Back to Top

What will podcasting do for our business?

Simply put, podcasting will grow your business as the benefits are many. Podcasts are highly effective invitation marketing. And unlike traditional radio and TV, podcasts can be shared—opening up new social networking opportunities to expand your audience and brand awareness. More Podcasting Benefits.

Back to Top

How does a podcast differ from streaming audio?

Because streaming audio files are listened to as they are being fed to a computer, live internet connections are required. Podcasts differ in that they may be downloaded to a computer and listened to later offline, or transferred to a digital audio player.

Back to Top

How does iTunes support podcasts?

iTunes versions 4.9 and later allow people to subscribe to podcasts and automatically download new podcast episodes as they become available. iTunes also features a directory of podcasts within the iTunes Music Store. People can browse thousands of podcasts by category, search preview episodes and subscribe.

Back to Top

Can a podcast feed be optimized?

Yes. PodGarden optimizes your content so search engines can "hear" it too and promote your message. And PodGarden ensures that prospects and customers can find your podcast in all the right places: iTunes, Yahoo Podcast, Odeo, Podcast Pickle, Podcasting News and other directory outlets.

Back to Top

What is an XML file?

eXtensible Markup Language. A form of paid inclusion where a search engine is "fed" information about pages via XML, rather than gathering that information through crawling actual pages. Marketers can pay to have their pages included in a spider-based search index either annually per URL or on a cost-per-click basis, based on an XML document representing each page on the client site.

Back to Top

Can a podcast be recorded over the phone?

It's possible, but not recommended. Quality will be compromised. PodGarden's state-of-the-art recording and production studios ensure all messages come through crystal clear.

Back to Top

Once a podcast is submitted, how long will it remain live?

PodGarden ensures podcasts remain live—and optimized—for however long a business desires. The podcast RSS feed will be readily available and promoted.

Back to Top

How often can a business produce a new podcast episode?

As often as desired. PodGarden offers complete services, state-of-the-art technology and an experienced staff that can produce as many series/episodes as you desire. We recommend a minimum of one new episode monthly so subscribers are kept informed and keep coming back for more.

Back to Top

What will happen if a podcast includes unauthorized copyrighted material?

Copyright infringement violators may be subject to legal prosecution. PodGarden ensures all rights and permissions are secured well in advance of an episode's launch.

Back to Top

How can my business use podcasting?

The possibilities are endless, but here are just a few to consider: lead generation, brand building, customer relationship management, training, product information and launches, consumer and stakeholder communications, public relations and outreach, viral marketing and an ever-increasing variety of innovative specialized applications.

Back to Top

Is there an audience out there interested in listening to my business podcasts?

Definitely. 20 percent-plus of Americans have podcast-capable portable MP3 players. However, the content needs to be engaging, informative and unique.

Back to Top

Why is podcasting right for my business?

Podcasts are growing exponentially in number and popularity. Podcast consumers comprise a highly attractive target audience. The benefits to podcasting necessitate it be considered in league with traditional media. And podcasting will allow you to fully integrate your marketing plan.

Back to Top

How will we know we're successful?

For the first time, a podcast listening audience can be accurately measured and described. Circulation, reach and frequency—including subscriber behavior from iTunes—is now available so podcasters can learn what's working and what requires review. Such tracking hasn't been available until now and is only found with PodTractor.

Back to Top

Will my business be given enough time for the necessary internal routing and approval of podcast content?

Yes. You'll be assigned an experienced project manager who will provide timelines, check lists and be readily available so your podcast becomes a reality as quickly as your approval process allows.

Back to Top

What if my business doesn't currently have the time and resources internally to devote to podcast planning, production, analytics, etc.?

Not a problem. We can make this as turnkey as you want.

Back to Top

What's required of my company's IT department?

If PodGarden is hosting your series, we can produce a podcast without tapping your IT resources-PodGarden provides all-in-one convenience.

Back to Top

Do we have to host our podcast on PodGarden servers to use PodTractor?

No. Thanks to a new service offered by PodGarden, major producers can take advantage of PodTractor Enterprise tracking without changing how they host and distribute podcasts. Pocast Tracking.

Back to Top

How much do PodGarden production, hosting and tracking services cost?

Contact us today for a custom demonstration and pricing overview—we'll make it fast and painless.

Back to Top