Podcast Marketing White Papers -
Consider Podcasting

There's a new train roaring through the internet - podcasting. And as companies see its potential many are jumping aboard. Podcasting, the online storage and delivery of downloadable audio programming, is increasing in popularity daily. Much like the early days of the internet, podcasts are a revolutionary next step in information delivery. These tracks are paved with opportunity. Here's why:

A New Way to Deliver Your Message

• It's portable - commuters, joggers and travelers can download podcasts onto their iPod, Blackberry or other mobile device and take it with them.
• It's new - and everybody is looking for an edge, a new way to deliver information to a time-stressed audience.
• It's personal - it's by invitation only, from your lips to their ears. The spoken word is sometimes more believable, particularly when it's an endorsement from a recognized authority figure delivered with confidence.
• It's entertaining - music, sound effects, a variety of voices straight from customers in their own words, interesting speakers, humor, drama - good audio programming is theater for the mind.
• It's accessible - the broad use and acceptance of portable audio devices that can download and deliver podcast content has made this form of communication widely accessible to millions of consumers and decision-makers.

A New Market

Podcasts represent a way to break through to a new consumer - those people who choose to get their information verbally. For B2B companies the new market may be those decision-makers who travel often or whose schedule or work habits limit their time online. Commuters prefer audio files. And multi-tasking workers can play a podcast while attending to visually-engaging, repetitive tasks like opening the day's mail or riding the exercise bike.

Endless Distribution Options

Think of the distribution possibilities:

Podcast directories	E-newsletters	Email
Press releases	Presentations	Your website

Improve Your Site Position

Search engines and podcast directories are looking for content and quality links. An experienced online marketing integration firm can optimize your podcast content and present it in a way that will improve your website's position on the search engines, so both your podcast and your website are found easily.

Your Chance to Stand Out

Even with its growing acceptance as a media of choice, the number of podcasts is relatively sparse compared to online webpages, blogs and newsletters. Currently, the chance of your podcast being in the top-ten selections of a search on iTunes or some of the other popular directories can be many, many times more likely than a search on one of the major web search engines - even if your podcast is optimized.


The Challenges of Podcasting >>