What Every Marketer Should Know About Corporate Podcasting

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Corporate Podcasting 101
The Fundamentals of Podcasting

You’ve got five minutes at the company’s annual meeting: explain podcasting, how it works and why your company should be doing it. This paper will help. In the pages that follow we’ll define podcasting for you and its potential value for the online marketer. We’ll take a look at how podcasts are used generally, and as a marketing tool specifically. And we’ll give you the basics: what are the essential elements in a podcast, how they’re created, and your choices in selecting a production source.